Ecommerce site operating at this scale (10 million registered users) would be so custom and so complex with several intertwining hardware and software solutions that you wouldn’t call it WordPress, Joomla, Django, Magento or anything else anymore.
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Basic Spree framework is available for free – it’s open source. But you need to customize it to your specific needs and that can be done by a specialized Spree shop. Or you can work on it yourself – if you can spare the time. Just like with any other open source solution it saves you so much time and let’s you focus on your business-specific development.
Bottom line – before you start spending money on marketing use your head. It costs only your time and brainsmarts. And some minimal site customization (paste some code here, put a widget there, setup a custom promotion somewhere else).
Spree Commerce is such an open-source e-Commerce solution. We’ve built a marketplace hosting over 3 million SKUs based on heavily customized and optimized Spree Commerce and a farm of 15+ dedicated servers (load balancers, cache servers, http servers, app servers, database servers and so on). It handled over 15.000 requests per minute in external load tests / DDoS simulation.
Michal FaberQuestion: What e-commerce platform should I use if the requirements are 2,000+ SKUs, customize look of site, have holiday promotions site-wide or per product, sales reports activity, google analytics?