According to WSJ in 2016 Ecommerce accounted for 25% of all consumer spending over three days through Black Friday. That’s a huge deal, considering that Ecommerce share in all holiday retail sales in 2016 was around 10% of a market worth $885B.
If the fourth quarter is the best time of the year in Ecommerce, then Black Friday and Cyber Monday are the greatest opportunity for online retailers for a piece of that huge brick-and-mortar pie.
British-based luxury & fashion marketplace MilanStyle.com experienced a spectacular 45% increase in conversion rate after launching its new mobile-ready and improved platform running on open-source Spree Commerce framework. MilanStyle.com now features over 300 thousand luxury items from top boutiques all over the world and brands like Gucci, Tom Ford, Givenchy, Saint Laurent. That’s ten times more than its old website.
Bottom line – before you start spending money on marketing use your head. It costs only your time and brainsmarts. And some minimal site customization (paste some code here, put a widget there, setup a custom promotion somewhere else).