According to Adobe’s 2017 online shopping data, last year Cyber Monday hit a new record as the largest online sales day in U.S. history with $6.59 billion. In comparison, Black Friday and Thanksgiving Day brought in $5.03 billion and $2.87 billion in revenue respectively.
Over the five-day period from Nov. 23, 2017 (Thanksgiving) through Nov. 27 (Cyber Monday), American consumers spent $19.62 billion online. This was $2.6 billion and 15% more than they spent during the same timeframe the year before.
British-based luxury & fashion marketplace MilanStyle.com experienced a spectacular 45% increase in conversion rate after launching its new mobile-ready and improved platform running on open-source Spree Commerce framework. MilanStyle.com now features over 300 thousand luxury items from top boutiques all over the world and brands like Gucci, Tom Ford, Givenchy, Saint Laurent. That’s ten times more than its old website.
Bottom line – before you start spending money on marketing use your head. It costs only your time and brainsmarts. And some minimal site customization (paste some code here, put a widget there, setup a custom promotion somewhere else).