According to WSJ in 2016 Ecommerce accounted for 25% of all consumer spending over three days through Black Friday. That’s a huge deal, considering that Ecommerce share in all holiday retail sales in 2016 was around 10% of a market worth $885B.
If the fourth quarter is the best time of the year in Ecommerce, then Black Friday and Cyber Monday are the greatest opportunity for online retailers for a piece of that huge brick-and-mortar pie.