According to Adobe’s 2017 online shopping data, last year Cyber Monday hit a new record as the largest online sales day in U.S. history with $6.59 billion. In comparison, Black Friday and Thanksgiving Day brought in $5.03 billion and $2.87 billion in revenue respectively.
Over the five-day period from Nov. 23, 2017 (Thanksgiving) through Nov. 27 (Cyber Monday), American consumers spent $19.62 billion online. This was $2.6 billion and 15% more than they spent during the same timeframe the year before.