Blog founder returns to Warsaw

Photographed and interviewed around the world by the likes of The New York Times, GQ and Grazia, founder Jonathan Edwards returns to Warsaw… seen on the picture above visiting his Warsaw bespoke tailor Maciej Zaremba, who’s family business dates back to 1894.

Jonathan Edwards, founder of and recognised authority on style and luxury lifestyle was visiting Warsaw on 16, 17, 18th September. He returned to our city to finalise the launch of the new version of (not yet live) which is being built by Spark Solutions – Ruby on Rails & Spree Commerce Developers, and will become the world’s largest platform for luxury brand shopping online for men and women.

Jonathan is a multi-faceted businessman who turned his professional background in online marketing into a business, he has since become recognised and quoted as an authority on style and luxury lifestyle, featuring in magazines and outlets all over the world including in titles such as GQ (Mexico, Germany, Japan), The New York Times, Grazia and Die Welt Newspaper (Germany) amongst many others.

He has been interviewed on TV by outlets from China to Latin America. He has also become a ‘street style’ regular captured by famous street style photographers while he attends fashion industry events in Italy and London.

In his role as director of a luxury focussed online company he is unique in that has also been a brand ambassador himself under the patronage of the Italian fashion houses Gucci and TOD’s.

He is also a guest lecturer to students on the subject of digital in the UK and has been invited to speak at the prestigious Polimoda School of Fashion in Florence, Italy.

Why visit Warsaw? Besides meeting his developer team…

Jonathan recognises the growing importance of the city on the international fashion calendar with it’s new Mercedes Benz Fashion Week but also the city’s proud artisanal heritage, particularly in bespoke suits, shoemaking or glovemaking of which he is a customer.

With much experience already in being interviewed and photographed by news media outlets, it was left to the specialist agency TMT.Communications to organise his press in Warsaw, all of whom made time to speak with him. TMT.Communications is a PR agency which works with Spark Solutions on media coverage of their clients’ new Spree Commerce projects being launched.

His starring in Maybelline brand street-shot commercial was accidental and is a credit to his unique style and outgoing personality.

All pictures shown were shot by Spark Solutions COO with a Samsung Galaxy S5, which is a terrific phone unlike Spark Solutions CEO’s iPhone 5S.

Jonathan visiting his Warsaw bespoke tailor Maciej Zaremba, who's family business dates back to 1894.

Jonathan visiting his Warsaw bespoke tailor Maciej Zaremba, who's family business dates back to 1894.

Talking to national TV for a Saturday show

Talking to national TV for a Saturday show

From the left - modern streetstyle, italian style, british style and cameraman style...

Observing street style 😉

Getting measured for bespoke gloves...

Getting bespoke shoes...

Getting bespoke shoes at Jan Kielman workshop

Getting bespoke shoes at Jan Kielman workshop

Starring in maybelline commercial by accident... 😉

Talking to national TV for a Saturday show

Interviewed by Elle magazine

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