Basic Spree framework is available for free – it’s open source. But you need to customize it to your specific needs and that can be done by a specialized Spree shop. Or you can work on it yourself – if you can spare the time. Just like with any other open source solution it saves you so much time and let’s you focus on your business-specific development.
Bottom line – before you start spending money on marketing use your head. It costs only your time and brainsmarts. And some minimal site customization (paste some code here, put a widget there, setup a custom promotion somewhere else).
At New York City based Yuve, Inc., they strongly believe that a combination of complete nutrition, exercise, positive thinking and relaxation makes everyone feel and look younger. But there’s so much to do and so little time! That is why Yuve founders’ goal is to help people be healthier and more confident by providing them with the best tasting vegan nutritional shake but also with inspiring and informative content like fitness & psychology advice or health & beauty tips.
Look for ex-CTOs of startups in your space / field skilled in technology stack of your choosing. They have the skill, experience and vision to architect your (product development) strategy which you should factor in into your businessplan. Learn on other peoples mistakes paid for by other peoples money 😉